{"id":4923,"date":"2023-01-30T17:15:42","date_gmt":"2023-01-30T09:15:42","guid":{"rendered":"https:\/\/taizypackaging.com\/?post_type=info&p=4923"},"modified":"2023-01-30T17:44:55","modified_gmt":"2023-01-30T09:44:55","slug":"7-innovative-packaging-ideas-to-benefit-your-business","status":"publish","type":"info","link":"https:\/\/taizypackaging.com\/tr\/7-innovative-packaging-ideas-to-benefit-your-business\/","title":{"rendered":"\u0130\u015fletmenize Fayda Sa\u011flayacak 7 Yenilik\u00e7i Ambalaj Fikri\u00a0"},"content":{"rendered":"
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4.6\/5 - (10 oy) <\/div> <\/div>

\"Business thinker Peter Drucker<\/a> once said that business has two functions \u2013 marketing and innovation. This article will merge these two ideas. Packaging is ultimately a marketing function; it is the ultimate marketing message that your customers will see before they buy your product. If you sell in retail stores, your packaging may be a major factor in determining the success of your product.\"<\/p>

Bug\u00fcn farkl\u0131 olman\u0131n ve di\u011fer y\u00fczlerce rakip \u00fcr\u00fcnden \u00f6ne \u00e7\u0131kman\u0131n bedeli var. Rakiplerinizin neler yapt\u0131\u011f\u0131na bir g\u00f6z at\u0131n ve yenilik\u00e7i ve benzersiz bir g\u00f6r\u00fcn\u00fcme sahip oldu\u011funuzdan emin olun. Ambalaj inovasyonu \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fark edilmesini sa\u011flayacak, markan\u0131z\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olacak ve \u00fcr\u00fcn\u00fcn\u00fcze ki\u015filik kazand\u0131racakt\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc be\u011fenip be\u011fenmeyece\u011finiz ba\u015flang\u0131\u00e7ta ambalaj\u0131n\u0131za g\u00f6re de\u011ferlendirilecektir.<\/p>

Peki yenilik\u00e7i ambalaj\u0131 nas\u0131l yarat\u0131rs\u0131n\u0131z? Bir ambalaj tasar\u0131m \u015firketine baz\u0131 fikirler ortaya atmas\u0131 i\u00e7in binlerce dolar \u00f6deyebilirsiniz ya da kendi fikirlerinizi yaratabilirsiniz. \u0130\u015fte kendi \u00fcr\u00fcnleriniz i\u00e7in ambalaj inovasyonuna ilham verecek 7 fikir.<\/p>

\"paketleme
paketleme dizayn\u0131<\/figcaption><\/figure>

1. Tasar\u0131m\u0131 ambalaj\u0131n\u0131z\u0131n odak noktas\u0131 haline getirin<\/h2>

\u00c7o\u011fu insan \u00f6nce \u00fcr\u00fcn\u00fc, sonra ambalaj\u0131 d\u00fc\u015f\u00fcn\u00fcr, ancak Method Products bu denklemi tersine \u00e7eviriyor. Ba\u015f\u0131ndan itibaren ambalaja odakland\u0131lar - saklamak zorunda kalmayaca\u011f\u0131n\u0131z g\u00fczel ambalajlar yaratmak istediler. Mutfak veya banyonuzda ev aksesuar\u0131 gibi sergileyebilece\u011finiz ambalajlarla premium temizlik \u00fcr\u00fcnleri serisi olu\u015fturdular. Costco veya Target'\u0131n raflar\u0131nda dola\u015f\u0131n ve bu tasar\u0131ma odaklanman\u0131n Method Products'\u0131 ger\u00e7ekten \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6receksiniz.<\/p>

2. Ambalaj\u0131n\u0131za ekstra bir \u015feyler ekleyin<\/h2>

Bazen olduk\u00e7a standart bir ambalaj\u0131n\u0131z olabilir, ancak dikkat \u00e7ekmek i\u00e7in ona biraz farkl\u0131l\u0131k katars\u0131n\u0131z ve Amy's Kitchen, makarna sosu serisinde bunu yapm\u0131\u015ft\u0131r. Standart boyutta bir kavanoz ve di\u011fer spagetti sosu \u00fcr\u00fcnleriyle ger\u00e7ekten uyumlu olan standart renkli bir etiket var. Onlar\u0131 \u00f6ne \u00e7\u0131karan \u015fey, kavanozun kapa\u011f\u0131ndaki ka\u011f\u0131t ve alt\u0131n kurdela. Bu, sanki b\u00fcy\u00fckannenizin ambalaj\u0131ym\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor ve makarna sosu reyonunda y\u00fcr\u00fcrken onu fark etmeden ge\u00e7mek m\u00fcmk\u00fcn de\u011fil.<\/p>

3. \u0130lgin\u00e7 ambalajlar yarat\u0131n<\/h2>

E\u011flenceli ambalaj sadece \u00e7ocuklar i\u00e7in de\u011fil - sonu\u00e7ta, yeti\u015fkinler de e\u011flenmeyi sever. \u00c7ocuk \u00fcr\u00fcnlerinde bask\u0131n olan parlak renkler ve al\u0131\u015f\u0131lmad\u0131k \u015fekiller, yeti\u015fkin \u00fcr\u00fcnleri i\u00e7in de kullan\u0131labilir, ancak genellikle daha ince bir yakla\u015f\u0131m daha iyidir. \u015earap end\u00fcstrisi ambalaj\u0131na daha fazla e\u011flence katmaya ba\u015flad\u0131. Yerel i\u00e7ki d\u00fckkan\u0131n\u0131za gidin ve g\u00fcn\u00fcm\u00fczde \u015farap etiketlerinde bulunan t\u00fcm e\u011flenceli hayvanlara g\u00f6z at\u0131n. \u015earap etiketlerinde penguenler, kangurular, kurba\u011falar, atlar, ku\u011fular ve daha bir\u00e7ok yarat\u0131k var. Penguen \u015feklinde \u015fi\u015felere haz\u0131r olmayabiliriz, ancak renkli penguen etiketleri e\u011flence katabilir ve daha muhafazakar \u015farap etiketlerinden ger\u00e7ekten ayr\u0131\u015fabilir.<\/p>

4. Metalik g\u00f6r\u00fcn\u00fcm\u00fc deneyin<\/h2>

\u00c7o\u011fu etiket beyaz veya \u015feffaf malzemeler \u00fczerine bas\u0131lmaktad\u0131r, ancak se\u00e7ebilece\u011finiz bir\u00e7ok ba\u015fka se\u00e7enek de vard\u0131r. D\u00fc\u015f\u00fcnebilece\u011finiz bir g\u00f6r\u00fcn\u00fcm, etiket veya ambalajda metalik folyo kullan\u0131m\u0131d\u0131r. \u0130yi tasarlanm\u0131\u015f bir metalik g\u00f6r\u00fcn\u00fcm, ayn\u0131 tasar\u0131m\u0131n beyaz \u00fczerindeki haline k\u0131yasla olduk\u00e7a dikkat \u00e7ekici olabilir ve asl\u0131nda \u00e7ok daha pahal\u0131 de\u011fildir.<\/p>

5. Ger\u00e7ek renklerinizin parlamas\u0131na izin verin<\/h2>

Candle-Lite, 160 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir s\u00fcrekli mum yap\u0131m\u0131 i\u015fiyle mum end\u00fcstrisinde bir devdir. Ambalajlar\u0131 \u00f6zel bir \u015fey de\u011fil, sadece \u015feffaf kavanozdaki mumlar ama se\u00e7tikleri renkler g\u00f6z al\u0131c\u0131. Genellikle birden fazla mum katman\u0131yla parlak renkler kullan\u0131rlar ve bu renklerin basit, \u015feffaf bir kavanozla parlamas\u0131na izin verirler. Beyaz bir arka plan \u00fczerindeki basit bir etiket, kavanozdaki renkleri vurgular. Mumlar\u0131, yerel s\u00fcpermarketimin raflar\u0131ndaki d\u00fczinelerce di\u011fer markan\u0131n aras\u0131nda ger\u00e7ekten \u00f6ne \u00e7\u0131k\u0131yor.<\/p>

6. \u0130ki ambalaj konseptinin birle\u015ftirilmesi<\/h2>

Bir di\u011fer \u00e7ok rekabet\u00e7i sekt\u00f6r de bira end\u00fcstrisidir; burada b\u00fcy\u00fck oyuncular her zaman rekabet avantaj\u0131 aray\u0131\u015f\u0131ndad\u0131r. Ge\u00e7en y\u0131l, Anheuser Busch yeni bir ambalaj konsepti ba\u015flatt\u0131 ve bu konsept birka\u00e7 ambalaj \u00f6d\u00fcl\u00fc kazand\u0131. Konsept o kadar basit ki daha \u00f6nce kimsenin bunu yapmam\u0131\u015f olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131. Hepimiz biran\u0131n cam \u015fi\u015felerde ve al\u00fcminyum kutularda geldi\u011fini biliyoruz ve Anheuser Busch'un yapt\u0131\u011f\u0131 \u015fey bu iki konsepti birle\u015ftirmek oldu; al\u00fcminyum \u015fi\u015feyi geli\u015ftirdiler. Farkl\u0131, \u015f\u0131k ve dikkat \u00e7ekici g\u00f6r\u00fcn\u00fcyor ve 0 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir.<\/p>

7. Ambalaj\u0131n\u0131z\u0131 belirli bir hedefe odaklay\u0131n<\/h2>

Unilever'in Axe serisi \u00e7ok spesifik bir hedef kitleye sahiptir - 18 ile 35 ya\u015f aras\u0131ndaki gen\u00e7 erkekler. Bu nedenle, ambalajlar\u0131n\u0131 bu hedef kitleye hitap edecek \u015fekilde tasarlad\u0131lar. Axe v\u00fccut y\u0131kama \u00fcr\u00fcn\u00fcn\u00fcn ambalaj\u0131, motor ya\u011f\u0131 ile doldurulmas\u0131 kadar kolay g\u00f6r\u00fcn\u00fcyor. Kal\u0131n, \u015fekillendirilmi\u015f siyah plastik bir kap, bu demografiye do\u011frudan hitap eden sa\u011flam bir g\u00f6r\u00fcn\u00fcme sahiptir. Bu, yaln\u0131zca belirli hedef pazar\u0131na de\u011fil, ayn\u0131 zamanda i\u00e7eri\u011fine ve ambalaj\u0131na da \u00f6zel olarak uyarlanm\u0131\u015f bir \u00fcr\u00fcnd\u00fcr.<\/p>

Bu makalenin amac\u0131 ambalaj\u0131n\u0131z hakk\u0131nda daha fazla d\u00fc\u015f\u00fcnmenizi sa\u011flamakt\u0131r. Bu fikirlerden bir veya ikisini al\u0131n ve bunlar\u0131 \u00fcr\u00fcn\u00fcn\u00fcze nas\u0131l uygulayabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn. Ambalaj\u0131n\u0131za odaklan\u0131rsan\u0131z ve \u015firketiniz i\u00e7in benzersiz bir \u015fey yarat\u0131rsan\u0131z daha ba\u015far\u0131l\u0131 olursunuz. Unutmay\u0131n, ambalaj\u0131n\u0131z yaln\u0131zca \u00fcr\u00fcn\u00fcn\u00fcz\u00fc de\u011fil ayn\u0131 zamanda m\u00fc\u015fterilerinize verece\u011finiz nihai pazarlama mesaj\u0131n\u0131 da i\u00e7ermelidir.\u00a0<\/p>

Taizy Ambalaj Makineleri<\/a> kapsaml\u0131 bir ambalaj \u00e7\u00f6z\u00fcmleri sa\u011flay\u0131c\u0131s\u0131d\u0131r. \u00c7e\u015fitli ambalaj makinelerinin ara\u015ft\u0131rma, tasar\u0131m, \u00fcretim ve pazarlama konular\u0131nda zengin bir deneyime sahibiz. Ambalaj i\u015finize<\/a> ba\u015flamak istiyorsan\u0131z, profesyonel ve m\u00fckemmel rehberlik i\u00e7in bug\u00fcn bizimle ileti\u015fime ge\u00e7in. \u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Business thinker Peter Drucker once said that business has two functions – marketing and innovation. This article will merge these two ideas. Packaging is ultimately a marketing function; it is the ultimate marketing message that your customers will see before they buy your product. If you sell in retail stores, your packaging may be a […]<\/p>\n","protected":false},"author":1,"featured_media":4924,"parent":0,"template":"","tags":[],"info-type":[656],"class_list":["post-4923","info","type-info","status-publish","has-post-thumbnail","hentry","info-type-news"],"_links":{"self":[{"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/info\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/info"}],"about":[{"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/types\/info"}],"author":[{"embeddable":true,"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/media\/4924"}],"wp:attachment":[{"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/tags?post=4923"},{"taxonomy":"info-type","embeddable":true,"href":"https:\/\/taizypackaging.com\/tr\/wp-json\/wp\/v2\/info-type?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}